The Mobile Opportunity
How do you know if mobility is right for your business? That depends on your product set, your processes, and your markets – not to mention your willingness to win new business, streamline operations, and ride the rising wave of business mobility.
To begin identifying your mobility opportunities, we recommend you start with the information you share, the markets you play in, and your distributed workforce.
Mobilized Information
Business survives on information; it thrives on information delivered just in time and right in place. If information is critical to the productivity of your workforce and the success of your business – whether that information is outbound to prospects, customers, or partners or inbound from multiple locations to your enterprise data center – mobility might just be an opportunity to take your information and your business to the next level.
Emerging Markets
Does your business reach out to consumers who are always on the move and who want access to your products or services wherever they go – traveling for business or pleasure, surfing the Net at a local coffee shop, or using mobile devices to find information relevant to wherever they are right now? If your customers would use your product or service, or information about your product or service, delivered to their handheld device, you have a mobility opportunity.
Remote/Mobile Workforce
Many businesses and organizations employ large numbers of remote and/or mobile personnel in sales, customer service, transportation, operations, and other roles. If location, location, location is vital to your business, ask yourself if your team could be more efficient and effective if they were always connected to high-value data or information everywhere and anywhere they go. If you have a workforce in the field or on the road, and they need information on the spot, you should consider mobility.
Where Mobility Works
These are just some examples of where mobility can work for your business.
- Field service, for many industries
- Factory floor process management, for manufacturing
- Logistics, transportation, shipment tracking
- Quality assurance, fill-out forms, surveys, marketing feedback
- Inventory tracking and management, ERP
- Sales tracking, CRM, and marketing
Do you have a mobility opportunity? Perhaps a strategic opportunity to employ mobility to expand existing markets or create an entirely new line of business. Or an operational opportunity to improve internal processes such as inventory tracking or customer communications. Or a tactical opportunity to add a mobile component to your products and make them better, faster, more responsive.
If you do, then it’s time to think about mobility readiness.