Success Story: Customer Surveys

Overview
Anyware Mobile Solutions was approached by an international market research company needing a robust, yet easy to deploy electronic survey solution. Using Anyware’s ReForm product the company deployed electronic survey forms and mobile devices to its field force and successfully captured over 65,000 individual survey forms in a 2 month time period.

Business Issues
The research company’s client was a well known consumer-oriented technology retail store. Their client’s timeframe for researching customer perceptions was short and the research company didn’t have time to implement their normal pencil, paper and fax solution. Additionally, the sheer volume of surveys that needed to be collected dictated a new approach to old standards. That new approach was a scalable electronic data collection tool that had the ability to quickly capture and report on the information that was collected on the survey forms. Several objectives for the project were outlined:

  • Eliminate the paper questionnaire
  • Eliminate the manual data entry following a survey
  • Provide management with timely access to the collected data
  • Increase volume of the completed survey forms data
  • Provide accurate, timely, and auditable questionnaire information
  • Provide a simple and intuitive mobile user interface for survey representatives
  • Assure auditability and security of sensitive data
  • Maximize dissemination and retrieval of information to applicable persons

Anyware Solution
For this particular project, over 50 field workers would be scattered across 12 sites to capture feedback from store customers. In less than a week’s time, ReForm was distributed to a field user base of over 50 non-technical individuals. The result was a successful project engagement, capturing over 65,000 individual survey forms in a 2 month time period.